Looking at cracking patterns; some strictly personal reflexions regarding social networks, the state of journalism, populism arising and Internet advertising — During the last few years social networks determined an increased information complexity, in addition to other phenomenons (i.e the Internet’s sick revenue system), therefore new patterns have arisen: disinformation, trolls, hate and populism, just to name few. These, like other problems (i.e. cybercrime, terrorism, global warming) are complex problems, that: